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We Care About You & Your Hearing
Service beyond expectation
Helping you hear better
For a brighter future
Improve your hearing
put a smile back on your face
We Care About You & Your Hearing
Service beyond expectation
Helping you hear better
For a brighter future
Improve your hearing
put a smile back on your face
We Care About You & Your Hearing
Service beyond expectation
Helping you hear better
For a brighter future
Improve your hearing
put a smile back on your face

Your Local Hearing Specialists

At Sound Advice Hearing Centre, your hearing health is our highest priority. As an independent, family-run audiology business, we provide exceptional service and aftercare that larger chains simply cannot match. Our independence also means we can offer you the latest innovations from all leading global hearing aid manufacturers without brand restrictions. This comprehensive approach has been validated by Which? magazine’s ‘Buying a hearing aid’ survey, which found that independent providers like us consistently deliver superior quality, service, and value for money compared to national high street chains.

Get a free hearing test with one of the UK's best hearing care specialists

Book a free hearing test

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FAQ's about hearing aids

How common is hearing loss?

Hearing impairment affects many people at different stages of their lives. 55% of people over 60 years of age have some degree of hearing loss, rising to over 70% of people by the time they reach 70 and 93% of people 81 years and older. This shows that if your hearing is deteriorating it isn’t unusual at all. Hearing loss can affect your quality of life and it’s never too late to do something about it, so if you have any concerns book an appointment for a free hearing test and talk to one of our qualified hearing aid audiologists who will be happy to help.

What causes hearing loss?

Most hearing loss is caused by the ageing process, however regular exposure to loud noises, heredity, and some illnesses can also cause hearing loss. Around 90% of all cases of hearing loss are because the microscopic hair cells in the cochlea (or inner ear) become damaged which limits their ability to detect soft, higher frequency sounds and means that they cannot send a complete signal to the brain. As a result, it becomes difficult to understand the consonants that allow us to understand speech. Also see How our hearing works and Types and causes of hearing loss.

What are the hearing loss symptoms?

The first sign of hearing loss is a difficulty in hearing certain sounds or tones clearly. For example, you may be unable to distinguish similar sounding words or hear higher pitched voices, such as those of children. Other signs include difficulty with cross-conversations, hearing at a distance such as in meetings, listening to the TV or radio, or hearing in large buildings where there may be echoes such as in churches or auditoriums. Also see Take our online hearing questionnaire and causes of hearing loss.

Why I have hearing problems with background noise?

There may be many reasons for difficulty in discriminating speech from background noise and this is usually an indication of Sensorineural hearing loss. A hearing assessment will reveal the cause of this problem and properly prescribed and fitted hearing aids will normally provide significant improvement. Also see Types and causes of hearing loss.

Why does hearing change with age?

It is generally accepted that a loss of hearing in old age is quite common. our hearing worsens with age. Not only have older people’s auditory system been exposed to noise for many years but also, as we age, all our facilities deteriorate, including our hearing. A free hearing test will quickly establish if you do have a hearing loss an age related hearing loss and our hearing aid audiologist will then be able to recommend suitable aids to improve your hearing. Regular hearing tests and Aftercare will ensure that any deterioration in your hearing is picked up quickly so that your hearing aids always provide you with the best possible hearing improvement.
Also see Take our online hearing questionnaire.

What is 'hearing loss'? What is 'deafness'?
‘Deafness’ usually implies a severe or profound hearing loss that only affects a minority of the hearing impaired population. ‘Hearing loss’ is the general term to describe a lower ability to hear sounds than the average person. Unlike deafness Hearing loss can be treated by amplification or hearing aids.
Can hearing loss be reversed?
Broadly speaking, hearing loss can be divided into 3 categories: sensorineural, which affects the inner ear and possibly the auditory nerve; conductive, which affects the outer or middle ear and how sound is transmitted to the sensory (inner) part of the ear; and mixed hearing loss, which is a combination of the two types of loss. Sensorineural hearing loss is the most common type of hearing loss seen in adults, typically due to age or significant ongoing noise exposure. It cannot be reversed, although in very rare cases it may fluctuate to some degree. Hearing aids are the only intervention to improve sensorineural hearing loss. Conductive hearing loss is a lot less common in adults and may cause temporary or fluctuating hearing loss which may totally or partially resolve. A hearing test will reveal the degree and nature of the hearing loss, and in some cases will prompt a referral to your GP or even onwards referral to an ENT specialist for further investigation.

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“I want four things from a hearing aid centre. They need to be qualified, professional, reasonably priced and crucially, if or when a fault occurs, they address the situation swiftly. Sound Advice Hearing tick all of these boxes and so many more. “

Associations we work with

Association of Independent hearing Healthcare Professionals logo
The health and care professions council logo
the British Society of hearing aid audiologists