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Meet the Team

Dani Davies

Marketing Manager

My career in marketing started over 20 years ago now. I worked alongside Sound Advice Hearing for a few years in my previous role, and I got to know Paul and Anne-Marie and the business pretty well. So, when the opportunity arose for me to join the team I jumped at the chance! Usually found with my headphones on, I have an extreme passion for music of all styles. I worked alongside musicians, producers, and DJs in my 20’s and was fascinated by the science of sound. So, it seems serendipitous to be working in audiology now! Outside of work my time is mostly spent with my two kids. When I’m not playing taxi for them, we love to be outdoors having adventures, discovering new places and getting to music festivals.


Diane Marshall


I have recently joined Sound Advice after 26 years of working in a GP surgery. Firstly as a receptionist, and then working my way up to Dispensary Manager. I have two grown up children and grandchildren, and love spending time with them. I’m often on the school run! Holidaying with my partner is one of my favourite things to do, whether it’s at home or abroad. My hobbies include Aquacise, Pilates and reading. I also love a catch up with friends over coffee or lunch.


Tracy Cook


I have worked at Sound Advice Hearing for a number of years, but I have had a little break in between. All my working life I have always been in jobs that are customer based. I love meeting new people and giving them the customer service they deserve. When I am not working, I love spending time with my new husband who was my partner for 18 years. I love training every day, socialising with family and friends. When I was 21 I joined the Army and jumped out of an aeroplane 12 times at 3000 ft!


Jessica Beasley


My names Jess.  I have been in the industry - alongside Optics - for 22 years now. I love helping people in general, but helping people hear better is my passion!  I’ve lived in Lincolnshire since I was 7.  And for the last 4 years, Lincoln itself.  I love it here! I take pride in my service to my patients, and I’ll always go the extra mile for them. I enjoy time away with my partner and my dogs, as well as visiting my family regularly. I have a lot of hobbies, including photography, sewing, puzzles, DIY.  I Love live music too and a good country pub!

Willow - Head office bw

Willow Scigala

Office Dog

I am a very friendly collie who enjoys chasing squirrels and barking at leaves. I like long walks and playing with my toys. I can be found at the Heighington head office and would welcome a fuss and doggie treat if you happen to pop in!


Anne-Marie Scigala

Finance Director

I have been the finance director at Sound Advice Hearing for over 10 years. I enjoy travelling to places that have a warm climate and try to visit a new place each year. I used to be a keen swimmer and worked in Maine, New England teaching children to swim, canoe and water ski. I also spent many a summer in my ‘younger’ years lifeguarding at Wells-Next-The-Sea.