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Meet the Team

Dani Davies

Marketing Manager

My career in marketing started over 20 years ago now. I worked alongside Sound Advice Hearing for a few years in my previous role, and I got to know Paul and Anne-Marie and the business pretty well. So, when the opportunity arose for me to join the team I jumped at the chance! Usually found with my headphones on, I have an extreme passion for music of all styles. I worked alongside musicians, producers, and DJs in my 20’s and was fascinated by the science of sound. So, it seems serendipitous to be working in audiology now! Outside of work my time is mostly spent with my two kids. When I’m not playing taxi for them, we love to be outdoors having adventures, discovering new places and getting to music festivals.

Willow - Head office bw

Willow Scigala

Office Dog

I am a very friendly collie who enjoys chasing squirrels and barking at leaves. I like long walks and playing with my toys. I can be found at the Heighington head office and would welcome a fuss and doggie treat if you happen to pop in!


Anne-Marie Scigala

Finance Director

I have been the finance director at Sound Advice Hearing for over 10 years. I enjoy travelling to places that have a warm climate and try to visit a new place each year. I used to be a keen swimmer and worked in Maine, New England teaching children to swim, canoe and water ski. I also spent many a summer in my ‘younger’ years lifeguarding at Wells-Next-The-Sea.


Paul Scigala

Managing Director

I have been in Audiology since 1993, and in 2003 I set up the private hearing healthcare business – Sound Advice Hearing. I was one of a very small group of Audiologists trained as a Clinical Ear Care Practitioner in earwax removal, leading to becoming a BSHAA Registered Clinical Ear Care Trainer, training other Audiologists within the industry. I am currently Chairman of the Association of Independent Hearing Healthcare Professionals (AIHHP) and previously, a council member for the British Society of Hearing Aid Audiologists. In my spare time I am a very keen horticulturist and have a long standing love affair with football as both a player and coach. I like to get out for long walks with our family dog, Willow. I also have a keen interest in motorbikes.